Mhambi has been redeployed.

Saturday, June 16, 2007

Virtual brands will soon be 'real'

Red Heels @ Strata
Originally uploaded by m|a|r|q|u|e|z.

Second life, the best know online 'world' allows its users to design and build houses and almost anything else besides, including clothes and shoes. And because all users keep copyright, and because its easy to copy items in a digital world, a brisk trade in digital items are taking place.

Apparently this also makes second life 'manufacturing' and retailing into a low margin high volume business. Unless of course one can establish a brand. Some established brands like Puma are already retailing trainers in Second Life.

But Mhambi reckons its only a matter of time that a brand which originates in Second Life goes 'real' and finds it's was into a shop near you.

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